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更好地展现网站价值的五条重要规则

http://www.webjx.com  更新日期:2007-10-22 22:36  出处:网页教学网  作者:国外译文

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

为保证网站最好地表现主题,在浏览网站的时候,你应该注意网站的每一个细节。下面介绍几条经验方法,可以保证网站更好地展现价值。

1. Do not use splash pages
1.不要使用华而不实的页面

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

大部分人倾向于用户登录网站后进入的第一个页面是天花乱坠的,他们喜欢把“欢迎”或“点击进入”这样的标语做成一张看似精美的图片。事实上它们是华而不实,毫无目的的。因此,尽量不要使访问者因为这个原因点击“后退”键。给他们提供真正有价值的页面,而不是那些华而不实的图片。

2. Do not use excessive banner advertisements
2.不要使用过多的横幅广告

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

即使是最不了解网络的用户,也不会去关注网站的广告,所以这样纯粹是在浪费空间。相反,网站应该提供更多有价值的内容,并且添加与内容有关的链接,这样才能促使访问者产生购买欲望,而不会放弃购买欲望。

3. Have a simple and clear navigation
3.简单、清晰的导航系统

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

为用户提供简单、直接的导航菜单,最好是小孩子都能操作的菜单。不要使用Flash设计菜单,也不要使用多层的下拉菜单。如果访问者不知道如何查找信息,就会离开网站。

4. Have a clear indication of where the user is
4.清楚地提示用户所在位置

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!

当用户全神贯注浏览网站的时候,你应该确保他们了解所处的网站位置,这样方便他们浏览相关信息,也方便他们进入其他网页。不要让用户感到困惑,因为这样就意味着客户退出网站。

5. Avoid using audio on your site
5.避免在网站上使用声音

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.

要保证访问者长时间浏览网站内容,那就不要让某种声音一直徘徊在用户的耳边。如果坚持添加声音效果,必须保证访问者能够控制音量,特别是可以减小音量。

关键词:网站,价值
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